Honda News Arizona

Social Media is Changing the Way We Do Biz says Troy Bohlke

webgrafix — Wed, 04 Nov 2009 21:29:58 +0000

The Social Media Revolution is Changing the Way We Do Business | Reuters.

Niche Focus Group Creates Packages to Harness the Power of Social Media
SCOTTSDALE, Ariz.--(Business Wire)--
The number of texts sent and received every day exceeds the Earth`s population!
It took radio 38 years to reach 50 million people, yet Facebook added 100
million users in less than 9 months! If Facebook were a country, it would be the
fourth largest country in the world, after the U.S. Ashton Kutcher and Ellen
DeGeneres have more Twitter followers than the entire population of Ireland,
Norway and Panama! These astounding facts were published recently in the YouTube
video, "The Social Media Revolution". The world of social media is exploding,
bringing people to people and businesses to people in a way never before
imagined; and it`s having a profound effect! 

Social media is no longer a casual social interaction. Businesses nationwide are
jumping into the arena, not merely to gain the ear and attention of their
constituents and clients, but more importantly, to create one-on-one
relationships with the public at large. Niche Focus Group is a communications
agency in Phoenix, Arizona that has extended its general advertising/public
relations to include social media services. Troy Bohlke, the owner and founder
of Niche Focus Group states, "Through all of my years of marketing I have never
seen the velocity in market speed of social media." 

Social media combines technology with social interaction to create or co-create
value. Creating a virtual shift in how people discover, read, and share news,
information and content, this fusion of sociology and technology has literally
transformed the monologue of internet communication into the instantaneous
dialog of a linked community. It quickly and effectively shares profiles,
opinions, insights, experiences, perspectives and media itself, via such venues
as: Flickr, Facebook, LinkedIn, Twitter, Orkut, Bebo, MySpace, Hulu and YouTube.
YouTube is now the second largest search engine in the world with 100 million
videos, and growing. 

Most networks facilitate conversations and interactions online between
established groups, giving them the potential of unprecedented influence and
power within the consumer market. Advertising campaigns can literally succeed or
die in the momentous pressing of "send". Two major ad campaigns met their fate
in the fall of 2008: Twitter users attacked and killed the new J&J Motrin Mom`s
Campaign; and bloggers bombed and destroyed Germany`s Pepsi Max Campaign. Both
were squashed immediately: one the first weekend, the other after the first
issue of the ad. 

Eighty percent (80%) of Twitter usage takes place on mobile devices, providing
consumers the ability to broadcast news anywhere, anytime. As the number of
"followers" and "friends" increases exponentially, it is likely that a business
can plummet for poor customer service before the customer pays the bill. At of
the end of 2008, there were over 200 million bloggers: 54 percent of whom posted
content or tweeted daily; and 34 percent of whom posted opinions about products
or brands. Add the fact that 78 percent of consumers trust peer recommendations
more than traditional advertising, and today`s businesses have a real challenge
on their hands. But if a business uses it responsibly and effectively, social
media can catapult a business ahead of its competition. 

"Not many owners are aware of today`s shift in communication and what it can do
for their business," states Bohlke. "Social media has the potential of
accomplishing what no other media has in the past: in numbers, message and
effect. We encourage all our clients to utilize this powerful tool, not so much
for advertising, but to develop trusted relationships within their public
niche." To accomplish his goal with social media, Bohlke and Niche Focus Group
joined forces with Lon Safko and Steven Groves of The Social Media Bible. "Most
people had heard of social media but have no effective strategy to profit from
it. We provide packages to monetize social media by working with the social
media experts themselves," says Bohlke. The Social Media Bible sold out in six
major cities in only four days. It also ranked 21 in "Top 100 Best Selling Books
in America", two weeks in a row. 

Scott Monty, the head of social media for Ford, says, "We're not interested in
advertising on social networks; we're interested in getting in there and
interacting with people." In an interview, Monty declared, "Social media is not
a campaign, but a commitment. Businesses can, and should, use these networks in
order to grow an active and interactive audience." 

"Companies the world over are starting to dabble in social media-they have to or
they will be left behind," says Heidi Alexandra Pollard, Chairwoman for the
Professional Communication Network. In a recent survey of 880 people, nearly 81%
admitted that their social media efforts generated business exposure and more
than half claimed that social media tactics generated leads. 

The benefits of online social networking seem to hold even greater promise than
face-to-face social networking, or conventional marketing, for that matter. For
one thing, business owners are primarily investing time instead of precious
dollars. For another, they can reach beyond the limitations of geography in
gaining awareness and generating leads. Finally, the potential for online
referrals is huge. 

"This is a dream come true for our company," continued Bohlke. "Being able to
offer this Niche Specific strategy is exactly what is putting our firm over the
edge." Online socializing may be a radically different method of marketing-but
in the future, it could very well be the preferred method of marketing,
one-on-one, throughout the world.

Niche Focus Group
Troy Bohlke, CEO
480-656-0560
troy@nichefocusgroup.com

http://www.nichefocusgroup.com

Walk In Her Shoes – Shoe Fashion Show

webgrafix — Mon, 16 Jun 2008 04:23:59 +0000

Walk In Her Shoes – Shoe Fashion Show

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ROAD RACING – Honda Previews Brands Too
Cycle News – The following is from Honda… Despite some recent misfortunes with injury, and an erosion of his previously commanding points lead, Sebastien Charpentier (Winston Ten Kate Honda CBR600RR) makes his second comeback ride in a two week period with the …

SCA And Honda Putting ‘Conservation In Motion’
Environmental News Network – TORRENCE, Calif. The Student Conservation Association (SCA) and Honda Motor Company have joined forces to launch Conservation in Motion , a strategic partnership targeting the nation’s most urgent conservation issues. The joint effort will enable …

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Student Association and Honda Put ‘Conservation in Motion’ (Earth Vision)
TORRENCE, Calif., Aug. 3, 2006 – The Student Conservation Association and Honda Motor Co. have joined forces to launch Conservation in Motion, a strategic partnership targeting the nation’s most urgent conservation issues.

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Toyota, Honda, Ford, GM sending hybrid experts to teach at Sinclair
Dayton Daily News – DAYTON Hybrid cars are selling faster than car manufacturers can train technicians to work on them. Key Bank looks around as lease nears end Saks to sell Parisian stores to Belk for $285 million Air Force rejects plan on Materiel Command Acuras …

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NHRA Lucas Oil Drag Racing Series Jeg’s Northern Sportsnationals up
The Auto Channel
FOR IMMEDIATE RELEASE NHRA LUCAS OIL DRAG RACING SERIES JEG’S NORTHERN SPORTSNATIONALS NATIONAL TRAIL RACEWAY Saturday, July 29, 2006 Contact: Eric Lotz, NHRA 626 688-8646 JEG’S NORTHERN SPORTSNATIONALS IN THE BOOKS; BUTNER, COUGHLIN GRAB WINS HEBRON, Ohio – Seven Champions were crowned this weekend for the NHRA Lucas Oil Drag Racing Series Jeg’s Northern Sportsnationals.
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Leitzinger puts Dyson Racing on Portland pole up
Motorsport.com
Dyson Racing earned the overall pole in the hands of Butch Leitzinger at the Portland International Raceway. The No. 16 Lola B06/10 AER will lead the field to the green flag at 6:00pm PDT on Saturday.
Fuel-efficient Smart Cars turning heads up
Rocky Mountain News
Hummer, Yukon and Denali are so pass.
Who Will Win The JEG’S Crown up
NHRA/JEG’S
Belle Rose winners take aim at Jegs Crown COLUMBUS, Ohio The eight winners of the third annual Jegs.com NHRA Cajun SPORTSnationals at No Problem Raceway Park are halfway home in the chase for the coveted Jegs crown trophy.
The coup attempt that started a war: Israel’s invasion of Lebanon, its causes and consequences up
Payvand Iran News
As Israeli planes pound the Lebanese infrastructure to sunder, as the Palestinians spend their days and nights in inhumane conditions and under siege, as people in 20 Israeli towns sleep in bomb shelters, Israel threatened to widen the conflict by attacking Syria. -Abbas Bakhtiar
Attention to detail up
Syracuse.com
Looking back on it, Jerry Dixon thinks it may have been smarter to sell his 1962 Corvette and keep the fuel-injected 1957 he owned.
Abbas Bakhtiar: A Coup Attempt That Started A War up
Scoop.co.nz
As Israeli planes pound the Lebanese infrastructure to sunder, as the Palestinians spend their days and nights in inhumane conditions and under siege, as people in 20 Israeli towns sleep in bomb shelters, Israel threatened to widen the conflict by attacking Syria.
Auto racing up
Fort Wayne Journal Gazette
1. 4 Kyle Busch, Chevrolet, 308, 101.384 mph, $242,175. 2. 17 Carl Edwards, Ford, 308, $177,900. 3. 26 Greg Biffle, Ford, 308, $142,950. 4. 13 Mark Martin, Ford, 308, $124,700. 5. 14 Kevin Harvick, Chevrolet, 308, $143,461. 6. 12 Denny Hamlin, Chevrolet, 308, $95,425. 7. 2 Jeff Burton, Chevrolet, 308, $127,870. 8. 11 Kasey Kahne, Dodge, 308, $119,689. 9. 6 Jimmie Johnson,
NHRA Lucas Oil Drag RAcing Series-Sunday from Route 66 Raceway up
The Auto Channel
NHRA LUCAS OIL DRAG RACING SERIES – NORTH CENTRAL DIVISION ROUTE 66 RACEWAY, JOLIET, ILL.

Spa: 24H race report
Motorsport.com, Canada
PSI Experience put in a fine performance, placing both their Corvette C6 and C5 The nr 62 Scuderia Ecosse Ferrari 430 GT2 of Nathan Kinch, Andrew Kirkaldy and

Planetlemans.com

Vitaphone victorious in Spa, AF Corse dominate GT2
Planetlemans.com, Netherlands
The nr 4 GLPK Corvette finished third to make it three different makes on the Scottish line-up of Kinch, Kirkaldy and Franchitti, in the nr 62 Scuderia Ecosse

AutoCorse.it

Cadillac and Corvette at British International Motor Show
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Wild over wagons
Toronto Star, Canada
He once owned a stable of 62 autos, including 1955 through 66 had exceptional quality and remarkable features including the Corvette engine and great

Second Free Practice : Vitaphone Racing Team on top
Planetlemans.com, Netherlands
in the top two places, just ahead of GLPK and the PSI Experience Corvette C6R, and 2.22.904, one second faster than in the first session, ahead of N62 and 63

Ready to roar
Helena Independent Record, MT
The couple has a 50 Chevy, a 66 Chevelle, 62 Corvette, 46 and 36 Ford Coupe, 78 MG Midget, two 23 Ford Buckets and a 99 Harley Davidson

NHRA Lucas Oil Drag Racing Series, Sunday from Woodburn Dragstrip
Autochannel press release
SUPER GAS Thomas Bayer, Fontana, Calif., 62 Corvette, 9.967, 142.63 def. Mark Resen, Spokane, Wash., 34 Chevy, 9.958, 146.17.

Honda Racing F1 Team reaches 400kph in Bonneville (Manila Bulletin)
The final day of record attempts by the Honda Racing F1 Team on the Bonneville Salt Flats in Utah, USA, reached a fitting climax last week when Alan van der Merwe piloted his Honda Formula One car to three new land speed records when the Bonneville 400 team finally reached a measured mile speed of 400kph.

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Honda to recall nearly 1.2 mln vehicles-NHTSA (Reuters via Yahoo! Asia News)
DETROIT, Aug 3 (Reuters) – Honda Motor Co. Ltd is recalling nearly 1.2 million cars and motorcycles to amend incorrect contact information in its owner’s manual for a vehicle safety hotline, the National Highway Traffic Safety Administration said on Thursday.

Honda ice-making plant receives warm reception
Louisville Courier-Journal – RAYMOND, Ohio Keeping Honda Motor Co.’s research facility in this western Ohio village cool during a heat wave without breaking the bank is as simple as freezing water. The Japanese automaker makes ice at night and then melts it during the day to …

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American auto sales plunge in July
Philadelphia Enquirer – DETROIT – Amid steep gas prices, Toyota Motor Corp. rode its reputation for fuel-efficient cars to a double-digit sales increase in July and outsold Ford in the U.S. for the first month ever. Honda Motor Co. also reported robust sales. U.S …

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Is ‘Trash-Diesel’ Snake Oil up
Wired News
A company claiming it can turn landfill into diesel has questionable technology and a CEO with a history of lying. In Autopia.
‘07 Camry hybrid nice mostly but a bit pricey up
USA Today
Each new gasoline-electric hybrid seems to advance the breed smoother, more interesting, more useful than what’s come before. The 2007 Toyota Camry hybrid does that in some ways, but judged by the regular-production test car, it also has backslid.
Searches for Hyundai Vehicles on Cars.com Heat up in June up
The Auto Channel
CHICAGO, July 13 — Hyundai, which was recently listed among the top three nameplates in J.D. Power’s Initial Quality Study for the first time ever, had several cars see a significant increase in search activity on Cars.com last month.
Searches for Hyundai Vehicles on Cars.com Heat up in June up
SYS-CON Media
Hyundai, which was recently listed among the top three nameplates in J.D. Power’s Initial Quality Study for the first time ever, had several cars see a significant increase in search activity on Cars.com last month. According to the June Cars.com Consumer Search Index, Hyundai’s Tucson, Santa Fe, Sonata and Azera all cracked the list of cars with the largest increase in searches last month.

Marketing: Toyota Using Spanish “Candid Camera” To Push 2007 Camry
Edmunds.com/Inside Line, CA
and other Spanish-language media outlets will see a new Candid Camera-style marketing campaign to sell the 2007 Toyota Camry pictured. Photo courtesy of

Sadler to Leave Yates Team After 2006
ABC News
and sponsor UPS to Michael Waltrip s team at the end of the season.AP Photo/Rob Carr. 88 Ford at the end of the season to drive a Toyota Camry in 2007.

Searches for Hyundai Vehicles on Cars.com Heat up in June
Yahoo News press release
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Speeding car slams into deputy
Orlando Sentinel, FL
3 pm when he spotted the speeding white Honda Civic and searched for the driver, who left the car and leapt Sheriff Kevin Beary called the incident part of the
Orange deputy critical after being struck by car

Pittsburgh Post Gazette

Japanese car industry overtaking US
Radio Netherlands, Netherlands
Japanese car giant Toyota could soon become the biggest shedding jobs and downsizing, leaving Toyota, Honda and Nissan to market they had to become part of the
Toyota outsells Ford for first time
US July auto sales drop, Toyota surges
US carmakers suffer drop in sales

Wednesday Ramblings
Stabroek News, Guyana
more effective policing only because he does not want anyone stealing his Honda car lights, as Could this be part of a cynical attempt to win cross over votes

Smaller is beautiful these days
Contra Costa Times, CA
for a new car, he decided to downsize: He bought a Honda Fit. I love the car,” McFarland, 31 subcompact cars such as the Fit are the fastest growing part of the

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The bewitching Honda Civic
Hindu Business Line, India
India might involve and it is entirely possible that it would meet with worse, but the best part of the torturous detour was that this new Honda car held its

Woman dies in A9 lorry collision
BBC News, UK
Northern Constabulary said part of the road was closed for to the collision which involved a Peugeot car and an The crash involved a Honda CVR and a Tesco

Two Peruvian teenagers die in car crash in Scotland
Living in Peru, Peru
The boys, aged 15 and 16, were being driven in the silver Honda CRV by the They were in Scotland with 18 others from St Andrew s School in Lima as part of a
Three dead in A9 smash

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Mid-Ohio: Round eight
Motorsport.com, Canada
of his pro debut, the Mid-Ohio Sports Car Course in is capable of winning and that s the biggest part of the Honda s Miguel Duhamel always runs well at Mid-Ohio
Mid-Ohio: Formula Xtreme
Spies Returning to Mid-Ohio as AMA Superbike Leader

They sing the motor electric
Petaluma Argus-Courier, CA
made electric vehicles of various types a fundamental part of their If we need to drive, we use the car.. It is a 1985 250cc Honda Rebel now running on a

Letters, 7/28: Its all a bad dream
Lincoln Journal Star, NE
of our own and 2 of my sister in a Honda Accord, I can not afford a third car to make was attempting to establish a pattern of misconduct on Clinton s part.

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Attik promotes Lim to associate creative director
earlier this year to work on Scion and AOL/Moviefone projects. As part of FCB’s team, he scooped the London International Advertising and One Show Awards for his work on brands

Bill Rentschler: Hamilton misses out on Honda/7-16
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Gotti Jr. ready to sing
Tuesday, Gotti’s lawyers said the reputed scion of the Gambino crime family is anxious to tell a jury about how he abandoned mob life after his last prison stint . He has only one

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